By Kaleigh Moore September 3, 2024
I can’t consider something to write down.
Sound acquainted? After all it does. It’s one of many high causes our prospects give us for letting their e mail advertising flatline. They only run out of concepts or matters to write down about.
Even professional writers provide you with main e mail block. Ann Handley, co-founder of Advertising and marketing Profs and the favored e book “Everyone Writes,” solely despatched two emails to her subscribers in 2017. (The truth is, the dearth of communication was her catalyst behind revamping her complete publication technique.)
However when your emails stall, you possibly can’t make connections together with your subscribers. You may’t promote. You may’t collect suggestions out of your viewers. You’re leaving cash on the desk!
By no means waste time making an attempt to think about a subject when try to be writing. Listed here are 8 brainstorming methods that can enable you create an inventory of matters for future emails.
Fast Notes on Brainstorming
First issues first: Let’s go over just a few fast notes re: brainstorming.
Developing with concepts on your content material is critical, however don’t get too caught up on producing the proper thought straight away. For those who’re too important, you gained’t get something written down. You by no means know what a random phrase now might make you consider later. Maintain a optimistic mindset and be open to any and all concepts.
Don’t fear an excessive amount of about following the foundations. Brainstorming is all about creativity and discovering no matter methodology works greatest for you. Whereas one particular person would possibly do effectively with a structured brainstorming course of, one other would possibly thrive with a free, free-flowing thought session.
The vital factor to recollect about brainstorming concepts on your e mail campaigns is that you simply’ll need to keep open-minded all through your course of . . . no matter what that appears like.
Subsequent, let’s begin just a few particular brainstorming methods you possibly can strive with a view to get the concepts flowing.
Brainstorming Methods for Stellar E-mail Concepts
Earlier than we soar in, let’s speak about AI (I do know, I do know). Copywriter extraordinaire Eddie Shleyner said, “AI could finally substitute some writing. However it can’t substitute writers, individuals, every thing we all know and really feel and emote.”
I agree.
I don’t suppose AI will substitute the human contact any time quickly, nevertheless it can be an excellent priceless unblocker. Our AI Writing Assistant, constructed straight into the AWeber message editor, could be a nice brainstorming useful resource while you’re caught on what to write down about, a brand new phrase to explain one thing, or the best way to hit the tone you’re in search of.
Test it out and hold it in your brainstorming arsenal so you will get again to what you like sooner.
Okay, on to the methods.
Brainstorming Method #1: Phrase Affiliation
Begin with one or two phrases associated to a broad subject, and write down something they make you consider. Let your interior editor relaxation for a bit and simply jot down no matter concepts and phrases come to thoughts. For those who need assistance, strive a instrument like Visuwords to get the method going.
Don’t overthink issues or fear about explaining how the phrases are associated (at the least proper now.) As an alternative, let the concepts circulation and see what fascinating ideas naturally come up.
Picture supply: Search Engine Land
Brainstorming Method #2: Thoughts Mapping
It is a related idea to the phrase affiliation approach. Begin with a phrase within the center and draw strains outward to the concepts that phrase sparks. Mapping helps you visually course of your concepts and determine which of them are the strongest.
Picture supply: CoSchedule
Brainstorming Method #3: The Medici Impact
If we are able to work out how issues are related, generally we are able to borrow options or concepts from one other area to unravel our personal issues. Search for parallels across the points you’re dealing with in numerous areas — like your private life or at work.
For instance: Did you lately overcome a problem at work that taught you a lesson or supplied some new perspective on a difficulty? How are you going to share that have as a narrative which will assist your viewers with their largest ache level? You might need come to an answer that might make for a superb e mail marketing campaign.
Brainstorming Method #4: Blind Writing
Simply. Don’t. Cease.
You don’t want a plan of assault or a top level view for this — simply put phrases on a clean web page, it doesn’t matter what they’re. You by no means know what’s going to spark an thought, and writing something is step one to writing one thing good.
Set a timer and problem your self to maintain writing for nevertheless lengthy you need. Chances are you’ll be shocked how a lot you will get down on paper in a brief window of time.
Brainstorming Method #5: Challenger
Make an inventory of your assumptions (about your prospects, your content material, your format, and so forth.) after which problem them one after the other. You would possibly suppose you already know the easiest way to do one thing, however we don’t make progress by by no means questioning issues.
That is additionally why break up testing emails is so vital. Chances are you’ll suppose one topic line will carry out higher over one other, however with out testing, you by no means really know.
Associated: FREE Course: Learn How to Write Better Emails
Brainstorming Method #6: SWOT Evaluation
Create a table to evaluate the strengths, weaknesses, alternatives, and threats (SWOT) to your present strategy to e mail content material. This helps you see your course of in a extra analytic approach and logically determine if there’s a more practical strategy to write, share, and educate.
As you full your SWOT evaluation, you should definitely see what your principal rivals are doing and make notes on how you might (or could not) be measuring up together with your present strategy.
Picture supply: Wordstream
Brainstorming Method #7: Flip to Your Readers
Conversations together with your subscribers can result in a treasure trove of e mail concepts. Ask your subscribers questions and attempt to discover out as a lot details about them as doable. What do they really need or want from you? What are their largest obstacles, targets, or principal ache factors?
Your subscribers’ suggestions can be immensely priceless to your enterprise. You should use it to write down your subsequent e mail, and different kinds of content material like weblog posts, movies, and social media posts. You may as well take it a step additional by utilizing the suggestions to accurately place your product, encourage loyalty, and/or develop all-new merchandise.
Brainstorming Method #8: Begin with the Topic Line
Set a timer for five minutes. Then, provide you with an inventory of topic line concepts that you’d completely open in the event that they hit your inbox.
Ask your self questions like:
- What’s the important thing level on this e mail {that a} subscriber could be desirous to know extra about?
- Did I write about one thing within the e mail that might shock the reader?
- What do readers have to know proper now?
The topic strains you write could even spark some all-new content material concepts.
Associated: Your Information to Writing the World’s Greatest E-mail Topic Strains
Good E-mail Concepts, Time After Time
Persistently sending emails is a superb strategy to hold subscribers engaged, however strive to not overlook that nobody needs to open an e mail that doesn’t even have any new or helpful info. Having a relentless provide of recent e mail concepts retains you from getting marked as spam and despatched to the junk mailbox, by no means to be opened once more.
Frequently, brainstorm new matters by means of these completely different approaches and hold a swipe file of your greatest and brightest concepts. You’ll by no means hit a bottleneck in concepts for e mail campaigns once more.
Prepared to begin sending killer emails to your record? Then join AWeber Free at this time!
